The Exhibition
Ayrton Senna Forever
AYRTON SENNA FOREVER
An intimate tribute to the man behind the legend - in collaboration with MAUTO.
Ayrton Senna was more than a racing driver - he was instinct, precision, and pure emotion at the edge of possibility. Ayrton Senna Forever, created in collaboration with MAUTO - Museo Nazionale dell'Automobile, offers an intimate journey into the tension, spirituality, and humanity that shaped his legacy.
Only fragments are revealed here. The true experience awaits inside Galleria 610.
Close-Up Reveals
Fragments of a legacy, unveiled in detail.
To preserve the full impact of the exhibition, only tightly framed details are shown - glimpses powerful enough to carry Senna's presence:
the worn surface of a race tyre, the grain of a driver's glove, stressed carbon marked by speed, the stitching of a suit that held adrenaline, the silent reflection on a visor seconds before pushing beyond limits.
These details are not objects - they are living traces.
A Unique Collaboration
A museum-grade experience curated with MAUTO.
Designed alongside MAUTO, one of the world's most respected automotive institutions, the exhibition showcases authentic and rarely accessible elements of Senna's journey. Every scene is shaped with museum-level precision in light, sound, and storytelling, offering a new perspective on what Senna represented - then, now, and forever.