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11 November 2025 - 10 May 2026

Ayrton Senna Forever

AYRTON SENNA FOREVER

An intimate tribute to the man behind the legend - in collaboration with MAUTO.

Ayrton Senna was more than a racing driver - he was instinct, precision, and pure emotion at the edge of possibility. Ayrton Senna Forever, created in collaboration with MAUTO - Museo Nazionale dell'Automobile, offers an intimate journey into the tension, spirituality, and humanity that shaped his legacy.
Only fragments are revealed here. The true experience awaits inside Galleria 610.

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THE QUOTE

Senna was the best driver who ever lived
- Niki Lauda

In partnership with:

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1960 - 1972

Early life

Ayrton Senna grew up in São Paulo in a supportive family where discipline, curiosity, and quiet determination shaped his character. A shy and introspective child, he showed an early fascination with mechanics and movement, spending hours observing how things worked rather than seeking attention. Long before racing became his path, Senna developed an intense inner focus and a strong sense of purpose - traits that would later define his approach to competition and his relentless pursuit of excellence.

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1973 - 1981

Karting

Ayrton Senna began his racing journey in karting in the early 1970s, competing intensively from 1973 to 1981. On small Brazilian tracks, long before Formula 1 fame, he revealed an extraordinary bond with the machine - precise, relentless, and deeply focused. Karting was not just a stepping stone for Senna; it was his true school of racing, where he shaped his driving philosophy and obsession with perfection. Even after moving up the ranks, he would often say that everything he knew about racing, he learned in a kart.

1984 - 1993

Formula 1 Career

Ayrton Senna made his Formula 1 debut in 1984 and quickly established himself as one of the sport's most extraordinary talents. Renowned for his speed, precision, and unmatched skill in wet conditions, he won three World Championships (1988, 1990, 1991) and became a symbol of pure driving excellence. More than his victories, it was his intensity, his uncompromising pursuit of perfection, and his deep emotional connection to racing that elevated Senna beyond statistics, turning him into a lasting icon of Formula 1.

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Temporary Closure
Closed on March 1