Press Release
PRESS RELEASE
Wickrange, November 6, 2025
GALLERIA 610: Luxembourg establishes itself as a new automotive destination with the landmark exhibition “Ayrton Senna Forever”.
Only two months after the inauguration of GRIDX, Europe's first multi-experience destination, Luxembourg takes another cultural step forward with the opening of GALLERIA 610, a museum dedicated to the automobile. Located at the heart of this innovative complex, the new 2,000-square-meter venue aims to become a must-visit destination for enthusiasts of both engineering and art, while further enhancing the Grand Duchy's touristic appeal.
A historic exhibition for an ambitious launch
For its public opening on November 11, GALLERIA 610 presents “Ayrton Senna Forever”, the most comprehensive exhibition ever dedicated to the three-time Formula 1 World Champion. In partnership with MAUTO (Museo Nazionale dell'Automobile, Turin) and the Senna Foundation, this retrospective showcases legendary vehicles, including the Formula Ford 1600 from his early career, the iconic Toleman TG184-Hart, and the Williams-Renault FW16 from 1994, as well as an extensive collection of race suits, helmets, and personal archives.
“Ayrton Senna transcends motorsport. This exhibition, already acclaimed in Italy, finds in Luxembourg an ideal setting to reach a new European audience,” explains Alex Giorgetti, founder of GALLERIA 610. “It is also a great opportunity for MAUTO to shine on the international stage.”
A museum at the crossroads of culture and tourism
GALLERIA 610 is more than just a museum. Designed as an experiential space, it complements GRIDX's offer by featuring a permanent collection of historic vehicles and hosting major temporary exhibitions. Following “Ayrton Senna Forever”, visitors will be able to discover “The Golden Age of Rally” starting in May 2026.
Extending beyond its exhibitions, the GALLERIA 610 shop also highlights the meeting point between art and the automobile, notably with a sculptural work by Antoine Dufilho, inspired by his kinetic creations exploring movement and speed, as well as a photographic gallery by Michel Peeraer, whose images capture the timeless beauty of machines and racetracks.
“With this project, we are not only creating a space dedicated to the automobile, but an immersive experience within Luxembourg's cultural ecosystem,” adds Alex Giorgetti. “Our ambition is to make Luxembourg a reference destination for lovers of art, design, and engineering, while contributing to the country's touristic appeal.”
A driver for Luxembourg's tourism industry
The opening of GALLERIA 610 is part of a broader strategy to diversify Luxembourg's cultural and tourism offering. Building on the success of GRIDX, which has attracted thousands of visitors since its opening in September, the new museum is expected to further enhance the site's appeal and increase annual cultural attendance.
It is also worth noting that GRIDX will open a second museum in December: GIOLABS, which will feature a more digital, immersive, and technological approach, a true cathedral of code, sound, and light.
Practical information
GALLERIA 610 will open its doors to the public on November 11 within GRIDX (access via entrance 3). The exhibition “Ayrton Senna Forever” will be open Wednesday to Sunday, from 10 a.m. to 6 p.m., with selected evening openings. Admission: €18 (full rate), €9 (children aged 8–12), and free for children under 8. Guided tours are available upon reservation for groups and school visits.
Press contacts
- Address: GRIDX – 4-6 rue des Trois Cantons, Wickrange, Luxembourg
- Website: galleria610.lu
- Press contacts:
Stéphanie Schleich, Head of Marketing & Communication
Valérie Saggese, Communication Manager
Photo gallery : Galleria 610 photo gallery
